What is Brand Photography? (And Why You Need It)
You’ve probably heard the terms “personal brand photography” or “brand photography” tossed around, and maybe you nodded along like, “Oh yeah, totally,” while secretly thinking, “What even is that?”. You might have even googled, “What is brand photography?” and this article popped up.
Well, first things first—your brand is the way your audience perceives your business. And brand photography? That’s the strategic storytelling behind it. It’s all about creating curated imagery that helps your business grow—whether that’s by building your reputation, boosting your revenue, or (ideally) both.
What is Personal Brand Photography?
Personal brand photography is all about YOU. But not in a self-obsessed, influencer way. More like a “showing up as your awesome self and making sure your audience actually connects with the real you” kind of way.
Sure, headshots have their place. They’re great for LinkedIn profiles, bios, and those “Meet the Team” pages. But here’s the thing:
Headshots are just one tiny piece of the puzzle.
Personal brand photography goes beyond that. It’s the whole vibe—behind-the-scenes moments, coffee-fueled brainstorming sessions, the candid laughs, and everything that makes your brand feel like YOU.
Personal Brand Photography vs. Commercial Brand Photography
Not all brand photos are personal brand photos. Here’s how they differ:
Personal Brand Photography:
- It’s all about YOU.
- For individuals, creatives, freelancers, coaches, entrepreneurs, etc.
- Showcasing YOUR personality, unique style, and story to connect with your audience.
- Visual storytelling focused on your work, process, and vibe.
Commercial Brand Photography:
- It’s all about your business.
- Offices, spas, clinics, gyms—places with a brand identity, but not necessarily a single face.
- Showcasing services, spaces, or teams as a whole.
- Strategic, yes—but it’s about what you’re selling, not necessarily who you are.
Both are about building trust, making money, and attracting the right clients. But personal brand photography? That’s all about YOU being the face of your brand and owning it.
Why You Should Care About Personal Brand Photos
Because we live in a world where your online presence can make or break your business. No pressure, right?
Here’s why personal brand photography matters:
- It makes you look like a real human being. Not an image you asked AI to generate for you.
- It helps people instantly get who you are and what you do.
- It builds trust. And trust = clients, followers, fans, whatever you’re aiming for.
- It gives you a consistent, professional look across all your platforms without feeling cookie-cutter.
Bottom line? If you want to look like a legit, relatable, real-life person who knows their stuff, you need personal brand photography. And if you’re running a business with a brand identity, commercial brand photography helps showcase your services and space like a pro.
But I Hate Being in Front of the Camera…
Yeah, I hear you. Most of us would rather run through a pile of Legos than pose in front of a camera. But guess what? It doesn’t have to be awkward.
When you work with me, I make sure you feel comfortable, relaxed, and—dare I say it?—even excited about your shoot.
We’re not going for stuffy, awkward poses. We’re going for you, doing your thing and looking amazing while doing it.
Show Up as YOU
Stop hiding behind generic images and start showing up as yourself.
Personal brand photos are your chance to tell your story, your way. And if you’re a business looking for commercial brand photos, I’ve got you covered too.
Want photos that feel like you and make your audience say, “Yep, that’s the person I want to work with”? Let’s make it happen. Book a Branding Session and let’s show the world what you’re all about.
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